Brew guide
Better cups, any way you brew.
Tell us how you brew and we'll do the math: the grind, the water, how much coffee or tea, then the steps. Every number is where we start in our own kitchen.
Brew lab
Dial in your cup.
The go-to for drip machines, pour-overs, and flat-bottom filters. If you only buy one grind, this is it.
- Our preference
- 1 tbsp per 6 oz
- Water temp
- 195 to 205°F
- Brew time
- 4 to 6 min
- Grind texture
- Table salt
The most popular way to brew. A clean, balanced cup that lets the blend’s character come through.
From our kitchen:
How much do I use?
- Add 1 level tbsp of Medium ground coffee per 6 oz of water to the filter
- Fill the reservoir with fresh, cold water
- Brew, about 4 to 6 minutes
- Pour it while it’s fresh
These are our recommendations, not hard rules. Taste is personal. Experiment with ratios, steep times, and strength until you find what works for you. Tablespoon weights are approximate.
Step-by-step guides
Pick a guide, start the timer.
- Matches your pick Coffee · Medium grind How to brew drip coffee Open guide
- Matches your pick Coffee · Medium grind How to brew pour-over Open guide
- Matches your pick Coffee · Coarse grind How to brew French press Open guide
- Matches your pick Coffee · Coarse grind How to make cold brew Open guide
- Matches your pick Coffee · Fine grind How to pull espresso Open guide
- Matches your pick Tea · Full boil How to steep black tea Open guide
- Matches your pick Tea · Cooler water How to steep green tea Open guide
- Matches your pick Tea · More leaf, more time How to steep herbal tea Open guide
Which grind do I order?
Tap the ? next to Style on any coffee for the full guide- Whole Bean Grind it yourself Freshest for any method
- Medium Most common for drip coffee makers Drip machines, pour-over
- Fine For espresso and moka pots Espresso machines, moka pots
- Coarse For French press and cold brew French press, cold brew
Quick answers
Brewing questions
How much coffee per cup?
We start at 1 level tablespoon of ground coffee per 6 oz of water. Like it bolder? Go 1½ tablespoons, or 2 for strong. The brew lab above does the math for any amount.
Whole bean or ground?
Whole bean stays fresh longest; grind right before you brew. No grinder? Pick the grind that matches your brewer: Medium for drip and pour-over, Fine for espresso and moka pots, or Coarse for French press and cold brew.
How much loose-leaf tea do I use?
2 teaspoons per 12 oz for black and green tea, and 1 tablespoon per 12 oz for herbal blends. Black and herbal like a full boil; let the kettle cool a bit for green tea.
How long do I steep tea?
Black and green tea: 3 to 5 minutes (we go the full 5). Herbal blends: 5 to 7 minutes.
How long does cold brew steep?
12 to 24 hours with Coarse ground coffee. Strain it, then serve over ice.
How should I store coffee and tea?
In an airtight container, somewhere cool, dark and dry. Skip the fridge; moisture and odors aren't good for beans or leaves.